We start by identifying terms your ideal customers are searching for with thorough keyword research.
We speak directly to their needs with compelling ad copy.
We fine-tune to target your ideal customers and prepare for ongoing optimization with a well-organized account structure.
We continually improve your campaign performance to reduce your cost per click (CPC) and cost per lead (CPL).
We use conversion tracking to optimize based on what's driving revenue.
High-intent keywords at reasonable costs with a focus on achieving a high-quality score.
Competitors targeting the same audience or participating in similar auctions.
Maximize budget effectiveness and unlock the full potential of your ads.
A clearly organized structure for campaigns and ad groups to optimize performance.
Multiple ad variations to test keywords, ad copy, and landing pages for optimal results.
Budget and bidding strategies based on best practices and your advertising goals.
Geographic targeting and exclusions for precise audience reach.
Negative keyword list to prevent wasteful spending on irrelevant or low-intent traffic.
Ad extensions to enhance your ad's visibility and relevance.
Conversion tracking for performance measurement.
Monitor accounts regularly and make necessary adjustments for optimal performance.
Conduct keyword sweeps to assess the usefulness of triggered search terms and adjust accordingly.
Building negative keyword lists to reduce irrelevant and low intent traffic.
Check and adjust bids as needed for manual bidding, and monitor bidding strategies and spend.
Monitor ad rank and quality score, making changes to improve performance, reduce CPC, and CPL.
Modify ad copy based on top-performing keywords or changes in website content.
Stay updated on Google's platform changes and implement necessary adjustments in response.
Monitor for disapproved ads, ensuring compliance with best practices and addressing any issues promptly.
Receive easy-to-read custom monthly performance reports for continued insights and strategy refinement.
Easy to read customized performance reports so you know you're getting ROI.